ABOUT TAK ZHIVYOM
TAK ZHIVYOM — HOW WE LIVE.
TAK ZHIVYOM is streetwear built around the language, humor, and everyday experiences shared by Russian-speaking and Russian-American communities.
The name comes from “Так живём” — “That’s how we live.”
Our designs take phrases, jokes, questions, and expressions that are instantly familiar if you grew up around the culture and turn them into clothing you can actually want to wear.
Some are funny. Some are blunt. Some probably make more sense if you’ve heard them a hundred times from family.
That’s the point.
RUNGLISH. CULTURE. STREETWEAR.
TAK ZHIVYOM combines Russian and English naturally rather than trying to make traditional cultural merchandise.
We want the clothes to work as streetwear first — good fits, washed fabrics, simple details, and strong graphics — with the culture built into the design.
No long explanation required.
If you know, you know.
MADE TO BE WORN
Every TAK ZHIVYOM design starts with an idea we think deserves to exist outside a group chat or family conversation.
We put those designs across tees, hoodies, sweatshirts, and other pieces while continuing to build new collections and new phrases.
TAK ZHIVYOM is still growing.
More designs. More pieces. Same idea.
Russian soul. Modern streetwear.
TAK ZHIVYOM.